Vision, Mission & Values

Spreading kindness, one act at a time

What we stand for

The AB Hotels Mission

When AB Hotels looks ahead, we see a world of perfect contentment, that is our vision. To be as good as it is possible to be and to provide a state of happiness and satisfaction for our guests. To achieve this we strive to spread kindness, one act at a time. Being friendly, generous and considerate, recognising it takes many kind details to provide the best experience for our guests. 

AB Hotels therefore believes in:

  • Performing with DRIVE - Our commitment to conscientiously pushing ourselves to always do better. 
  • Serving with SOUL - Showing genuine compassion and care for what we do and our guests needs.

Our Values are admirable but our actions say more:

  • DETAIL - Making the little moments matter most
  • COMFORT - Providing a warm, welcoming and homely environment
  • EMPATHY - Making special efforts to understand the feelings of our guests 

Collectively by living our values daily, we are building a truly difference service culture.

In the heart of Essex

Five Lakes Resort

Five Lakes Resort is nestled in the middle of 320 acres of impressive parkland, making it one of the best hotels in Essex, UK. Only a short drive away from Colchester, the hotel is the perfect destination for a relaxing getaway. Whether you are planning a weekend away, a round of golf or a business meeting, the hotel stands out with its extensive offering as a great hotel in Essex.

Your country home from home

Sopwell House

Sopwell House is a 4 star hotel located within 12 acres of countryside in St Albans, Hertfordshire. Once you enter this 'home away from home' the attentive staff, family-friendly service and luxurious facilities will provide the perfect setting to your stay.